Over 200 million businesses thrive on instagram and they all need an ample amount of followers to drive their profiles to limelight on instagram. Followers are important on instagram as they sign as a digital currency to recognize the amount of popularity you are gaining on instagram. As a business your profile needs followers as everyone else needs them on the platform.
That is why, we have brought 7 effective tips by which you can gain followers on instagram as a business.
Let’s begin!
- Optimize your profile to get more followers
To optimize your Instagram profile for gaining more followers, focus on creating a clear, engaging, and discoverable presence that resonates with your target audience.
This optimization is just like search engine optimization for your websites because optimization includes adding keywords and right aspects to increase your rankings.
If you want your profile to rank better on instagram, you should optimize it according to the patterns set by instagram.
Here is how you can optimize your profile better on instagram as a business:
- Choose a simple, recognizable handle that reflects your brand or niche
- Include relevant keywords (e.g., “Baby + Toddler Nutrition” for a nutritionist) to boost searchability.
- Use a high-quality logo or clear image that’s legible on small screens. For businesses, a logo works best.
- Write a concise bio with keywords related to your niche. Add a call-to-action (CTA) like “Shop now” or “Follow for tips!”.
- Include a link (e.g., Linktree) to direct traffic to your website, blog, or products.
- Post high quality content consistently
Content is the king on instagram and if you are not creating relevant and high quality business content on your profile, you will not succeed on the platform.
High quality content involves using visuals and aesthetics which resonate with the audiences as well as posting content on a schedule to engage audiences.
This high quality content can be any content type and format on instagram which has the ability to go viral on the platform.
You can create high quality content on instagram by:
- Share a mix of formats: feed posts, Stories, Reels, and Lives to showcase different aspects of your brand.
- Maximize the use of Reels as they are particularly effective for entertainment and reach.
- Post consistently (daily or near-daily) to build trust and momentum.
- Optimal posting times are mid-to-late morning or 3–6 p.m. weekdays.
- Use high-quality visuals and align content with your brand’s aesthetic and voice.
Even if posting high quality content doesn’t bring any results we recommend that you buy instagram followers from a trusted site to start your career on instagram.
However, as an extra tip it is always recommended that you align this paid engagement with high quality content to have smooth and seamless results on instagram.
- Leverage instagram reels and videos
Create eye-catching Reels that highlight your products, services, or expertise in fun, creative ways.
Reels are a great way to showcase your products on instagram and to gain more followers for your business profiles because they bring more engagement.
According to one study, reels bring 3 times more engagement on your instagram profiles than other content types.
Here is how you can increase the use of the reels feature:
- Aim for 15–30 seconds to grab attention in the first 3 seconds with a hook
- Incorporate trending audio, effects, or challenges to boost visibility on the Explore page.
- Highlight your brand’s unique voice or story as authenticity drives more engagement.
- Include captions or keywords on-screen to make Reels accessible and engaging, even without sound.
- Write short, keyword-rich captions with a clear call-to-action
- Write engaging captions
Writing engaging captions for your Instagram business account is key to increasing followers by sparking interest, encouraging interaction, and building a community around your brand.
Here are some general tips to writing engaging captions for your instagram profile and content:
- Tailor captions according to your audience’s interests, behaviours, demographics and pain points.
- Grab attention in the first 3 words by creating a strong hook.
- Add value in captions by sharing tips, insights or quick facts related to your business or brand.
- Prompt followers to engage effectively with your content by adding a call to action in your captions.
- Post at optimal times
Posting at optimal times about your business on instagram is a great way to leverage follower count on your business on instagram.
You can use instagram insights to know when your audience is most active and when your audience is taking a break on instagram.
You can test different times on instagram to know at which time your audience is showing interest and to check when they are offline.
Here are some tips for posting at optimal times on instagram:
- Use instagram insights to know about your audience.
- Based on data by instagram marketing sites, the best days to post are tuesday, wednesday and thursday.
- The best time to post on instagram depends on your location and other demographics
- Leverage reels and stories to increase engagement at the right time on instagram.
- Post consistently on instagram to stay top of the mind of most followers on instagram.
- Engage actively after post publication to catch your audiences at first on the platform.
If you encounter some problems regarding inspecting time of your instagram content, you can buy instagram metrics to solve these problems.
Buying IG engagement from a trustworthy provider like Twicsy can help you to figure out the timing and even hashtag problems on your content.
How does this help? This helps by increasing followers and likes on your content and you can easily know how content with increased engagement is bringing results on which time.
- Use relevant hashtags
Using relevant hashtags on Instagram is a powerful strategy for increasing discoverability and attracting followers to your business account.
Hashtags help your content appear in searches and on the Explore page, connecting you with users interested in your niche.
These hashtags categorize your data on instagram in such a manner that your content becomes easier to search on instagram.
Here is how you can use hashtags effectively on your business posts on instagram:
- Choose niche specific hashtags which resonate with your niche or business on instagram.
- Use a mixture of small, medium and large hashtags to balance reach and competition on instagram.
- Use 3 to 10 hashtags per post on instagram as using more than that can result in viewing your profile as spammy.
- Place hashtags strategically at the end of your captions or in your first comment on instagram.
- Use local hashtags to determine the locality of your product on instagram.
- Engage actively with your audiences
Engaging actively with your audience on your Instagram business account is a proven way to build community, boost algorithm visibility, and attract more followers.
By fostering two-way interactions, you create a loyal audience that’s more likely to share your content and help you grow.
This engagement can result in making these audiences your active followers on instagram in less time more effectively.
You can actively engage with your audiences by:
- Respond to comments and DMs actively on instagram.
- Use interactive story features such as polls, quizzes and challenges on instagram to engage directly with audiences.
- Encourage user-generated content on instagram by asking the audience to share reviews with your products on instagram.
- Host contests and giveaways on your profile to increase participation of followers on your profile.
- Engage with your audience’ content actively by liking and commenting on their posts to turn them into your loyal followers.
Gaining followers as a business in a nutshell
To grow your business’s Instagram following, start by optimizing your profile to reflect your brand identity and posting high-quality content consistently. Leverage Instagram Reels and videos to keep your feed dynamic, and write engaging captions that draw in your audience. Posting at optimal times, using relevant hashtags, and actively engaging with your followers are essential for sustained growth. While these organic strategies build lasting relationships, you can buy Instagram followers as a helpful service to kickstart your presence and attract even more authentic engagement.
